What is SEO (Search Engine Optimization) ?

In this article, We are going to talk about SEO (Search Engine Optimization). What is SEO? Why is SEO required for every Website? When we start our new website or blog, we should know about SEO just like When we start to learn driving. We should know about traffic rules. We are going to learn How useful SEO is to increase traffic on our site. So, let's start.

What is SEO ?

The search engine always considers the interest of readers like the Google search engine always decides that the reader can get the best information on a searched topic from millions of websites, so you have to write your blog in such a way that the Search Engine should show it at the top of the search results.

" Search engine optimization or SEO is a process that optimizes your blog or website to make it compatible with Search Engine so that your blog can take its place in Search Engine. For this, first of all, we have to understand Search Engine ".

What is a search engine ?

There is a huge repository of information on the Internet, there are millions of websites and blogs, and Blogs Daily updates. In such a situation, if you want to search for any information, then it is impossible to access it without the search engine. Search engine is the easiest way to search for information on the Internet. They are made to search millions of websites by Keyword. With the help of the search engine, any person can reach the exact topic in a short time.

List of Top 10 Best Search Engines in The World

1.Google

2.Bing

3.Yahoo

4.Baidu

5.AOL

6.Ask.com

7.Excite

8.DuckDuckGo

9.Wolfram Alpha

10.Lycos

What is the keyword in SEO ?

When you put a query on the search engine, it is called keywords. With the help of these keywords, the search engine reaches your blog or website. The way the search engine works is like when you write an article, then There are keywords related to the article. If I say in a direct language, every word is a Keyword. Google indexes your every page. When someone types the keywords related to it in the search engine, then that keyword in the search engine indexed the website, Matches it and gives the result to the user on the basis of that. Then, in this way, any person can access your website through the search engine.

Why SEO is required for every blog or website ?

Suppose you write a blog related to the Recipe, and you also publish very high-quality content, but you do not follow the rules on the basis of which a search engine can reach your website, then there will be no benefit to creating a blog or website.

What is Crawling ?

 It is very important to understand here that, first of all, your blog is read by a software called Crawler, and this process is called Crawling or Spidering. Google's Crawler is named Googlebot which keeps reading your website continuously; Googlebot will read new updates made on your blog only when it is written on the basis of SEO, it will reach the result only after reading the keywords given in them.

But what if Googlebot could not even read your very good article because you have not done SEO for your page, your page is not compatible with the search engine, then writing any good article of yours is useless. Search engine optimization is one way to make your blog or website better for the search engine. With the help of it, you can bring your website to the top result in Google Search, even sometimes your blog can be in Google's first search result because of the number of visitors to your blog as well as the popularity of your blog.

Types of Search Engine Optimization

• On-page SEO
• Off- page SEO

1 . On page Search engine Optimization

For every article you write, you create a web page and many such web pages are on your website. By linking all these web pages, a blog or website is made. While writing the article,  you can use on page search engine optimization. By using it, every page can be brought to the high ranking in the search engine.

On Page SEO means making the design of your blog more user friendly and how you use all the keywords to create high quality content that Google Bot can easily identify and index in Search Engine.

• Write High Quality content

High Quality Content means that whatever information you are giving is written properly, there should not be any Grammatical Mistake in it. The article should be at least 500 to 1000 words written in your own language and not copy from the Internet.Keyword should not have been forcefully used, it makes its point completely meaningful.

In the article H1 for Title and H2 for Heading and Sub Heading, H3 Tag would have been used. Article should also contain links to other pages of your blog so that the user does not have a inconvenience to navigate through the blog.

• Focus on Website speed

Speed ​​of your website matters a lot in SEO. If you are searching for a website on Google itself, then you open only the first 4 to 5 websites, assuming it includes your blog, which has slow speed and another result of your competitor, which has high speed. Which is soon open, then in such a situation, any user will wait 4 to 5 seconds, and if your blog does not open, then it will leave and go.

Here the difference does not come from how good your articles were. The difference comes from whether your blog opens soon or not.

• Make Website Navigation easy

Navigation of the website should be very easy, the page should be linked in such a way that the visitor does not have any problem in going from one page to another.

Title of the page should be amazing

The title of the page should be similar to "To say a lot with a few words". The first sight of any Visitor falls on your title only when he or she sees it in the search engine, so definitely make a practice to make a better page title.

• Create effective URL

There is an URL for every page which helps you to get indexed in any search engine. This URL should be short and effective as well as should be equipped with the relevant keyword.

• Which Image Format to use ?

Currently, according to SEO, it is very important to have the next-gen image format on your blog and website. This increases the speed of your blog and also increases the blog ranking. To create Next Gen Image Format, convert JPG or PNG file to WebP format from Online image converter.

You have already understood about On page SEO, how it can make your blog search engine friendly.

2 . Off page search engine Optimization

Off page SEO's work is similar to marketing in a way in which you have to spread the blog to visitors through other means. It is also called making a Backlink. Here you promote your blog on other websites or on a popular website. Go and make Backlinks, traffic starts coming to the website through these Backlinks. Let's know what are the methods of Off page SEO.

• Do Social Media Marketing

Here you can bring visitors to your blog post through a social media website. First, create your account on the most popular websites like Facebook, Twitter, Instagram, Quora, Linkedin etc. Then submit the URL of your post on these websites. As your followers increase, the traffic on your website will also increase.

• Write guest post

“Guest posting” means writing and publishing an article on someone else's website or blog. This is a way in which you submit your article to another blog and from there take a backlink for your blog. Backlink is a type of hyperlink on which a person can click on your blog by clicking.

• Do Question & Answer

There are currently a lot of Question & Answer Websites where people ask questions while answering, you can submit a link to your blog. Examples of the Q&A Website are as follows.

• Quora.com
• Answers.yahoo.com
• Stackoverflow.com
• Answers.com

• Use Blog Comment

You can comment on the blog related to the topic of your blog and can give a backlink there, this is also a good way to bring traffic to your blog.

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I Hope you have understood that how SEO ( search engine optimization ) can take your blog to a new height, these are the ways that it tells you how to design your blog, how to write Blog Content and how to do Blog Marketing. If this information is useful, then share it with your friends, we will always bring such information, have a nice day.

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